Brian Talbot, Online Strategy Consultant
Brian made the jump from circulation management to web design, web maintenance, web content, web marketing and search engine optimization (SEO) in 2002, when he followed up a lead to come work for his University of Advancing Technology classmate at TickCo Premium Seating based in phoenix, AZ.
From 2002-2006 Brian worked closely with TickCo’s CEO and his classmate, the Director of Ecommerce at TickCo to grow Company revenues 40%-50% year-over-year. Taking the Company from $7-million annually to $35-million prior to the sale of TickCo to the $300-million-plus RazorGator, INC as part of a Kleiner/Perkins, Oak Investments backed venture into the secondary event ticketing market.
The SEO behind the TickCo.com website and its positions across Google natural search results were noted as the number one contributing factor leading to sale. Leading up to the sale in late-2006 Brian played a key role in contributing 80%-90% of Company revenues, driven by online sales from Google’s natural search results.
Prior to and following the sale of TickCo to RazorGator Brian was tasked with driving increased online sales from natural search engine results and spent most of his time developing and leading teams dedicated to maintaining and improving the on-page SEO contributing to TickCo and RazorGator online success and the off-page optimization efforts and initiatives which proved to be the number one catalysts for improved search engine rankings.
Over the years Brian has seen a lot of changes across the Internet marketing landscape. He has seen the good, the bad and the ugly when it comes to SEO and knows how to navigate the sometimes murky and troublesome waters in route to higher Google rankings.
Brian has condensed over seven years of online marketing experience into a simple and effective method to get his clients the tools, training and information they will need to start driving more traffic into their website.
Brian’s approach to SEO is simple, conservative and white-hat. He prefers not to overload his clients with unnecessary information that can lead to paralysis by analysis. He will not recommend unproven or risky methods to obtain better rankings. He is dedicated to the long-term success of the businesses he consults and believes that SEO should be approached at a steady, continual pace that improves in quality and scale over time.
Brian understands that today businesses are pressed to return even better results at lower costs and in quicker fashion than ever before. He tailors his consulting to deliver just that; a simple road map to better search engine results and the consultation a client will need to orienteer and scale their SEO initiatives moving forward.